tag:blogger.com,1999:blog-40462218341204981242023-11-15T23:58:14.404-08:00THE FACE SHOPNOR HAFIZAH HASANhttp://www.blogger.com/profile/02675378891960593988noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4046221834120498124.post-75480580704382436402011-11-16T08:35:00.000-08:002011-11-17T07:59:55.719-08:00Brand Story<div class="separator" style="clear: both; text-align: center;"></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>A brand that shares the benefits of nature.</b></span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Nature untouched and unexploited is so beautiful, yet so far away.</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><a name='more'></a><ul style="font-family: Verdana,sans-serif;"><li><span style="font-size: small;"> THEFACESHOP bring together science and the perfection of nature to deliver the best product for your skin.</span></li>
<li><span style="font-size: small;">THEFACESHOP will become second nature to you, giving the best to you who resemble nature.</span></li>
<li><span style="font-size: small;">THEFACESHOP helping you rediscover nature and protecting your health and beauty. </span></li>
</ul><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><br />
</b></span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>The promise of THEFACESHOP.</b></span></div><ul style="font-family: Verdana,sans-serif;"><li><span style="font-size: small;"> <b>Trust the wisdom of nature</b></span></li>
</ul><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">There is balance in nature. A skin imbalance means that your are too distant from nature. THRFACESHOP will become second nature just for you who resemble the nature.</span></div><ul style="font-family: Verdana,sans-serif;"><li><span style="font-size: small;"><b>Deliver the true story of nature. </b></span></li>
</ul><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Nature has its own precious secret that it doesn't share with us. Open your ears to the story of nature, told by THEFACESHOP. The true story of nature becomes complete in the skin.</span></div><ul style="font-family: Verdana,sans-serif;"><li><span style="font-size: small;"><b>Act for your skin </b></span></li>
</ul><span style="font-family: Verdana,sans-serif; font-size: small;">THEFACESHOP's natural energy harmlessly permeates deeply into your skin by respecting the rule of nature. We make sure that the essence of nature goes into your skin</span>.<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipuD-5LHZTevsD_GYpmYkNLVk44Cffd8b24tX1_aBvzLexW4_VFvWXLnAbOCSHpcfFUeiAPd1xy5-Qtmut7NeX64KX3RyK0FvIWlwVQumksKxbSMMrV1vDPUHX-zC4lTmgAT6JUeNIuQ_2/s1600/KimHyunJoong_TheFaceShop.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipuD-5LHZTevsD_GYpmYkNLVk44Cffd8b24tX1_aBvzLexW4_VFvWXLnAbOCSHpcfFUeiAPd1xy5-Qtmut7NeX64KX3RyK0FvIWlwVQumksKxbSMMrV1vDPUHX-zC4lTmgAT6JUeNIuQ_2/s400/KimHyunJoong_TheFaceShop.jpg" width="400" /></a></div><br />
<ul></ul>NOR HAFIZAH HASANhttp://www.blogger.com/profile/02675378891960593988noreply@blogger.com0tag:blogger.com,1999:blog-4046221834120498124.post-15891070516910675132011-11-15T04:21:00.000-08:002011-11-20T22:57:02.551-08:00About Entrepreneurs<div style="font-family: 'Courier New',Courier,monospace; width: 679px;"><div class="separator" style="clear: both; text-align: center;"><span style="clear: left; float: left; font-size: x-large; margin-bottom: 1em; margin-right: 1em;"></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTZnBrzZimVOl7v8x8Ha2OB4lVzICRb0Zz3hD0JUShFrOyZWVPNSJ0TWVH8gyWZIRfAHH_3sUKnPe-FO0C-GA-tnf-AdGk-UAzezk-mh8b1EOsLWSp80xCAuf4dvLzkku62qq7ayixcmfO/s1600/faceshop-aboutus.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"></span></a></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj09DtHUHN1M9-aEKe8XHDtf95GkpKCqnMdzadwKoqwyqFdy_iB9CWWM0sdIRrgJmIy6rz0ng4A0BcNPz4rFnVwqDVrLZ_1ebAlZiRuisjsFVLWh0EuNEGjBQXPJ92hJR14meCbVjgD6I3B/s1600/0602.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200px" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj09DtHUHN1M9-aEKe8XHDtf95GkpKCqnMdzadwKoqwyqFdy_iB9CWWM0sdIRrgJmIy6rz0ng4A0BcNPz4rFnVwqDVrLZ_1ebAlZiRuisjsFVLWh0EuNEGjBQXPJ92hJR14meCbVjgD6I3B/s200/0602.gif" width="200px" /></a></div><div style="font-family: Verdana,sans-serif;"> <span class="text" style="font-family: Verdana,sans-serif; font-size: small;">Jung Woon Ho will never forget his 1999 </span><span class="text" style="font-size: small;">trip </span></div><div style="font-family: Verdana,sans-serif;"><span class="text" style="font-size: small;">to New York,when his eye was caught by a </span></div><div style="font-family: Verdana,sans-serif;"><span class="text" style="font-size: small;">poster of supermodel Naomi Campbell promoting </span></div><div style="font-family: Verdana,sans-serif;"><span class="text" style="font-size: small;">The Gap. Why, he thought, could he not build a </span></div><div style="font-family: Verdana,sans-serif;"><span class="text" style="font-size: small;">brand as strong as Gap Inc (<a href="http://www.blogger.com/post-edit.g?blogID=4046221834120498124&postID=1589107051691067513&from=pencil">GPS</a> ).'s,marrying a </span></div><div style="font-family: Verdana,sans-serif;"><span class="text" style="font-size: small;">cool, even classy, image with relatively low prices </span></div><div style="font-family: Verdana,sans-serif;"><span class="text" style="font-size: small;">in makeup in Korea? "The cosmetics business is all </span></div><div style="font-family: Verdana,sans-serif;"><span class="text" style="font-size: small;">about images," says Jung. Back at home, </span></div><div style="font-family: Verdana,sans-serif;"><span class="text" style="font-size: small;">he worked up a business plan, and in 2003 </span></div><span class="text" style="font-size: small;"><span style="font-family: Verdana,sans-serif;">he launched TheFaceShop.</span> </span><br />
<div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> </span><span style="font-size: small;"> </span></div><a name='more'></a><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> </span><span class="text" style="font-size: small;">Korea was ripe for the idea. The first FaceShop store, </span><br />
<span class="text" style="font-size: small;">in Seoul's bustling Myongdong district, opened in </span><br />
<span class="text" style="font-size: small;">December, 2003. The company now has 360 stores in Korea and 61 overseas. </span><br />
<span class="text" style="font-size: small;">This year, TheFaceShop expects profits to jump 219%, to $28.6 million,as sales climb 176%, </span><br />
<span class="text" style="font-size: small;">to $162 million.</span> <span class="text" style="font-size: small;"> </span><br />
<span class="text" style="font-size: small;"> </span><br />
<span class="text" style="font-size: small;"> To give the brand an aura of cool, Jung insisted that all his products be made from </span><br />
<span class="text" style="font-size: small;">botanical extracts. Then he slashed costs and offered lotions, creams, and lipstick at less </span><br />
<span class="text" style="font-size: small;">than half the price of local suppliers. "TheFaceShop brought about a revolution in </span><br />
<span class="text" style="font-size: small;">Korea's cosmetics industry," says Cho Yoon Jung, an analyst at Hyundai Securities in Seoul.</span><br />
<br />
<span class="text" style="font-size: small;"> Jung also hit his competitors where they were vulnerable. Korean cosmetics had </span><br />
<span class="text" style="font-size: small;">previously been dominated by large retailers supplied by wholesalers. Jung cut out the</span><br />
<span class="text" style="font-size: small;">middlemen, directly supplying franchised FaceShop stores selling only his brand. He </span><br />
<span class="text" style="font-size: small;">outsourced production to a pair of Korean manufacturers that work for international brands</span><br />
<span class="text" style="font-size: small;">such as L'Oréal, Johnson & Johnson (<a href="http://www.blogger.com/post-edit.g?blogID=4046221834120498124&postID=1589107051691067513&from=pencil">JNJ</a> ), and Boots. And to owners of existing cosmetics</span><br />
<span class="text" style="font-size: small;">shops willing to retool their stores and join his FaceShop chain, he offered higher </span><br />
<span class="text" style="font-size: small;">margins than established manufacturers did.</span><span class="text" style="font-size: small;"> </span><br />
<br />
<span class="text" style="font-size: small;"> Jung didn't forget the power of that Naomi Campbell poster, either. But instead </span><br />
<span class="text" style="font-size: small;">of finding a supermodel to stump for TheFaceShop, he hired Kwon Sang Woo, a top </span><br />
<span class="text" style="font-size: small;">actor popular with young women. Jung blanketed the airwaves with ads featuring Kwon </span><br />
<span class="text" style="font-size: small;">admiring a young woman with beautiful skin as she plays the violin in a leafy garden, </span><br />
<span class="text" style="font-size: small;">followed by the tag line "Natural story. TheFaceShop." To hammer home the </span><br />
<span class="text" style="font-size: small;">company's green image, Jung also insists that each store have a live zelkova tree inside.</span><span class="text" style="font-size: small;"> </span><span class="text" style="font-size: small;"> </span><span style="font-size: small;"> </span></div></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span><br />
<span style="font-size: small;"> </span></div><br />
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><b></b></span></div></div>NOR HAFIZAH HASANhttp://www.blogger.com/profile/02675378891960593988noreply@blogger.com0tag:blogger.com,1999:blog-4046221834120498124.post-51720292355577513132011-11-15T04:13:00.000-08:002011-11-18T05:55:26.486-08:00History<div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><span style="font-size: small;">Granted a certificate to manufacture cosmetic. <span style="color: #6aa84f;"> <b>1962</b> </span> </span></div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><br />
</div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><span style="font-size: small;">Granted ISO9001 approval. <span style="color: #6aa84f;"> <b>2002</b> </span> </span></div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><br />
</div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><span style="font-size: small;">Launch of THEFACESHOP Korea and franchise business. <b><span style="color: #6aa84f;">DEC 2003</span></b></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Opened 1st THEFACESHOP store at Myeongdong.</span></span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi782M2gWaBgl9di2U690zjlN8kW2Q6DCZoDtiYc4lMT__eaO5ArxFCqbTetUevkgEhKuddlHpCLcNF9urHJeNBLHnLjJ6q7x3Z0dDwmubj87wXgjfGEytw93ty_I1IBVdeLfy17GwM6YmC/s1600/TFS3.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi782M2gWaBgl9di2U690zjlN8kW2Q6DCZoDtiYc4lMT__eaO5ArxFCqbTetUevkgEhKuddlHpCLcNF9urHJeNBLHnLjJ6q7x3Z0dDwmubj87wXgjfGEytw93ty_I1IBVdeLfy17GwM6YmC/s320/TFS3.jpg" width="208" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana,sans-serif;">Myeongdong 1st shop</span></td></tr>
</tbody></table><div class="separator" style="clear: both; text-align: center;"></div><br />
<a name='more'></a><br />
<div class="separator" style="clear: both; text-align: left;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Opened 100th local THEFACESHOP store. <b><span style="color: #6aa84f;">JUN 2004</span></b></span></span></div><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Entered oversea market (Taiwan,Singapore,Indonesia) <b><span style="color: #6aa84f;">NOV 2004</span></b> </span></span><br />
<div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Launched online shopping mall "thefaceshop.com" <span style="color: #6aa84f;"><b>DEC 2004</b> </span> </span></span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Became the first cosmetic brand to enter the DFS market <b><span style="color: #6aa84f;">MAY 2005</span></b> </span></span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Generated largest sales in brand shop market and 3rd <b><span style="color: #6aa84f;">DEC 2005</span></b></span></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">in the entire cosmetic industry </span></span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">Opened 100th store oversea</span> <b> </b><span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;"><b>APR 2006</b> </span> </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">Launched THEFACESHOP in USA</span> <b> <span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;">MAY 2006</span></b></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">Launched THEFACESHOP in China</span> <b><span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;">AUG 2006</span></b></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Recorder more than 200 billion won in sale <b><span style="color: #6aa84f;">DEC 2007</span></b></span></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">in just 4 years since launch(209.7 billion won)</span></span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">Opened flagship store in Beijing,China <span style="color: #6aa84f;"><b>MAR 2008</b> </span></span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">Opened 200th store oversea</span> <b> <span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;">NOV 2008</span></b></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">"More than 40% growth"</span> <b><span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;">2009</span></b></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">Became subsidiary of LG Household & Health Care</span> <b><span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;">JAN 2009</span></b></div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><span style="font-size: small;">Started the industry's fist ever cosmetic vending <b><span style="color: #6aa84f;">JUN 2010</span></b></span></div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><span style="font-size: small;">machine business </span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><span style="font-size: small;">"Neo Classis Homme" Good Design Award. </span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">CEO Cha Suk Yong selected by Asia Money as</span> <b><span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;">DEC 2010</span></b></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">"Korea's best CEO" in 2009 and 2010 </span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">Launched "Smim", the first naturally ripened cosmetic</span> <b><span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;">FEB 2011</span></b></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">Launched "The Skin R.E.W" on the home shopping channel</span> <b><span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;">MAR 2011</span></b></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">Launched THEFACESHOP in Japan</span> <b> <span style="color: #6aa84f; font-family: Verdana,sans-serif; font-size: small;">APR 2011</span></b></div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: left;"><span style="font-size: small;">Run more than 900 store and has business presence <span style="color: #6aa84f;"><b>MAY 2011</b> </span></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: Verdana,sans-serif; font-size: small;">in 22 </span><span style="font-family: Verdana,sans-serif; font-size: small;">countries around the world</span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgulKsKi9kY2UIJJYi6o3yhe5CbhNUpuJIRYxl5_JGaWr__IUNqGw8T3oGDWSTQbxTnTdatXeZK1DBPEpSaeOy2RLaZWFF0jFG1lcyYZK_O_uVX2usQaC6x3OO9KZMqeA_476p256FAqhX5/s1600/TFS2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgulKsKi9kY2UIJJYi6o3yhe5CbhNUpuJIRYxl5_JGaWr__IUNqGw8T3oGDWSTQbxTnTdatXeZK1DBPEpSaeOy2RLaZWFF0jFG1lcyYZK_O_uVX2usQaC6x3OO9KZMqeA_476p256FAqhX5/s400/TFS2.jpg" width="400" /></a></div><span style="font-family: Verdana,sans-serif; font-size: small;"> </span>NOR HAFIZAH HASANhttp://www.blogger.com/profile/02675378891960593988noreply@blogger.com0